GETTING THE WORLD TO READ
We wish to contribute towards a more cultivated world, with more readers and more books and, thus, to a happier world. We therefore aim to transform all our visitors into readers and those who already are into still more avid readers. However, we shall go further in our efforts to remain one of the leading importers and exporters of culture both nationally and internationally. We adopt this as one of our key missions in everything that we do, whether a recommendation given by one of our staff through to the most mediatic of events and always bearing this goal in mind: setting the whole world reading.
Introduction of the voucher system discountable for books
In 2015, we introduced the Livraria Lello entrance voucher and began heading towards our goal of transforming our visitors into readers. In just the first years, we quintupled the number of books sold. While up until 2015 less than 10% of our visitors would go on to purchase books, we closed 2019 with over 55% of our visitors doing so and on an upwards trend. The number of books thereby sold soared from 60,000 in 2015 to around 700,000 in 2019, reflecting over 1,900 of our books per day finding new readers. Furthermore, in 2019, Livraria Lello held a 26% share of the book market in the Norte region of Portugal.
Launching the classics collection – The Collection
In 2018, we launched our collection of literary classics translated into different languages – The Collection, returning to our long tradition as publishers, with a collection that now runs to 29 different titles. We have thus helped the great works of Portuguese literature, including The Lusiads (Luís de Camões), Love of Perdition (Camilo Castelo Branco), The Maias (Eça de Queirós) and Message (Fernando Pessoas), to reach different parts of the world – 207 identified countries –, taken back by their readers who visited us. Simultaneously, we have helped to broaden the range of the leading works of universal literature available in Portuguese, now including The Art of War (Sun Tzu), Romeo and Juliet (William Shakespeare), Pride and Prejudice (Jane Austen) and The Picture of Dorian Gray (Oscar Wilde), among many other unforgettable classics.