- Siza Vieira accepts to create a project for a new cultural space at Livraria Lello
- Partnership with PANTONE® turns the iconic staircase of Livraria Lello yellow and gray
- Livraria Lello temporarily closed to prepare 115th anniversary
- Livraria Lello opens a new window to the World through online sale
- Ana Gomes, a vida e o mundo: book release at Livraria Lello
The Pinochio Effect
Monday, October 28, 2019
"Le Avventure di Pinocchio" (1983) is the inspiration for Livraria Lello's storefront art. A must-see from November 15th until January 2020.
Centuries ago there lived—
“A king!” my little readers will say immediately.
No, children, you are mistaken. Once upon a time there was a piece of wood.
With this piece of wood, Carlo Collodi (1826-1890) – Carlo Lorenzini’s pseudonym – gave life to the most famous puppet of literature history.
The first pages of this beautiful narrative were published on July 7th, 1981, in the first Italian magazine entirely dedicated to children – Il Giornale per I Bambini. The author became its editor from 1883 to 1885 as a request from his friend, Guido Biagi (1855-1925). The excerpts, initially published with the title Bambinata, told the story of Pinocchio – a puppet made by Geppetto, a carpenter – and his wish of becoming a real child.
The full tale was published as a book in 1883 and it’s inspired by the stories of Luigi Alessandro Parravicini (1797-1880), Il Giannetoo (1837) and Minuzzolo (1878), with rebel children as protagonists, that, just as Collodi’s characters, become good after facing great challenges.
In this adventure, we get to know Pinnochio’s special peculiarity: his nose grows with every lie he tells. This iconic trait soon became a warning to all children: if you tell a lie, the same will happen to you.
But little did Collodi know, in the 19th century, that he wasn’t far from the truth… Recent studies developed by the Psychology Department of the University of Granada, in Spain, concluded that our noses’ temperature rises when we tell a lie. They named this peculiarity «The Pinnochio Effect».
From November 15th until January 2020, we invite you to explore Pinocchio’s world at Livraria Lello’s storefront, which will be inspired by its first edition. La Avventure di Pinocchio: Storia di un Burattino, with illustrations by Enrico Mazzanti (1850-1910) is a precious edition that we’re proud of having in our private collection at Gemma.