Project Designation | Lello - “Tradição e Modernidade”
Project Code | NORTE-02-0853-FEDER-021358
Main Objective | Enhancing SME’s Competitiveness
Intervention Region | North
Beneficiary Entity | Livraria Lello, S.A.

Approval Date | 01-05-2017
Start Date | 01-06-2016
Completion Date | 12/31/2017
Total Eligible Cost | € 259,485.00
European Union Financial Support | ERDF - € 116.768,25

The project aims to promote the qualification of Livraria Lello, creating and developing innovation skills, within the scope of its touristic activity. Therefore, it aims to qualify the organization for its touristic service, optimising the underlying operational model, favouring innovation through product expansion and a marketing strategy that will increment the value proposition for customers and the associated added value.

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Project Designation | “Alteração Global da Livraria Lello”
Project Code | NORTE-02-0853-FEDER-0033683
Main Objective | Enhancing SME Competitiveness
Intervention Region | North
Beneficiary Entity | Livraria Lello, S.A.

Approval Date | 02-02-2018
Start Date | 01-07-2017
Completion Date | 30-06-2019
Total Eligible Cost | € 1,755,254.24
European Union Financial Support | ERDF - € 1,053,152.54

The project aims at reinforcing the positioning of Livraria Lello as a tourist attraction in the City of Porto, leveraged in exploring the potential of new technologies, in the creation of new products / services to be made available to visitors, benefiting from the symbolic capital and uniqueness of this space.

With the project implementation, Livraria Lello expects to achieve the following objectives:

- Increasing BV by 39% between 2016 and 2022;
- Increasing exports weight, reaching 44% in 2022.



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